Some Build Businesses. Some Build Legacies.

A private invitation-only founder fellowship for accomplished business leaders who believe their next season is not simply about scaling companies—but about stewarding wisdom, serving others, and strengthening local communities. Built by BranStory. Powered by purpose.

THE CALLING

An invitation for 12 accomplished founders—called to steward their wisdom, leadership, and success in service of others.

THE FELLOWSHIP

A private BranStory founder council where 12 leaders gather through monthly curated dinners and storytelling to strengthen local founders and communities.

THE IMPACT

Each founder’s story helps strengthen local business owners through mentorship, meaningful support, and direct community reinvestment.

For the few chosen ones who know their success was never just for themselves.

Jen & Raf Soberal

Founders, BranStory™

The CALL

You Know When Something Is a Calling.

You’ve built. You’ve sacrificed. You’ve endured. You’ve learned lessons most never will. And now there is a quiet question many accomplished founders eventually hear:

“What is all of this for?”

Founders12 exists for those who believe their experience was given to them to be shared. Not for applause–but for impact.

A Fellowship. Not a Membership.

Founders12 is a private founder council of 12 accomplished leaders from 12 different industries across the United States. Each member is invited—not because of status—but because of: character, wisdom, generosity, humility, leadership, willingness to serve.

Together, they form a support network committed to helping local founders and small business owners thrive.

The MISSION

To Strengthen Local Businesses Through Service.

Every month, one Founders12 member hosts a private filmed dinner centered on:

  • their story
  • their industry
  • their leadership journey
  • the lessons they’ve learned
  • the wisdom they can share

Those conversations are authentic and intentionally driven.

It’s roundtable impressions left as blueprints that extend to more than just legacy, but true servant-leadership.

  • mentorship
  • encouragement
  • strategic insight
  • practical support
  • meaningful access

And all proceeds help fund and support local small businesses—no strings attached.